Choosing Your Best Content

It makes a lot of sense at some point during your blogging to give your best content another chance. Even reposting it to your own blog can have positive results; perhaps new subscribers have yet to see your older posts. Finding a new venue such as a guest blog to expose your work to completely new readers is even better.
 
How then do you determine what's your best - most repostable - content? The answer typically isn't page views. Just because your content did well the first time doesn't necessarily make it your best work. A lot of deserving posts don't get a lot of readers because of several circumstances - for instance, if you posted it during some media frenzy about something else.
 
Every blogger typically has posts they were proud of, and were surprised at the low number of views they received. This, too, doesn't necessarily make those posts good candidates to try again. We are notoriously blinkered when it comes to our own work. Nevertheless, you ought to be able to draw up a short-list of your better posts. Try to be objective.
 
If you still need some guidelines, try the following ideas. A good post that deserves a second outing ought to be _timeless_. A post for instance about a news item or a passing fad may not stand the test of time - though it might be worth revisiting and performing some edits to bring it up to date. _General interest_ is also an indicator of repostability. We all have our niches, so it's likwly very specific posts have a low target audience to start with. Aim for something a wider audience can relate to. A car mechanics blogger might have a post about trying to use a 10mm socket for a 3/8" bolt - or a post about the importance of regular maintenance. Which one is more likely to appeal to more new readers?
 
There is, however, one key topic that always fits the ideas of timelessness and general interest. Everyone is an expert on at least one topic. _Themselves_. An autobiographical article, perhaps explaining why you're interested in your pet topic, may well be your best bet. Readers like to read blogs - but people prefer to read about people.

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