Tuesday, May 12, 2009

Grow Your Followers With Twinfluence

One handy tool I've been using while getting my Twitter following off the ground is Twinfluence (http://twinfluence.com), which pumps a lot of statistical muscle into your Twitter follower stats. Don't worry too much about all the numbers and mathematical mumbo-jumbo; the important number Twinfluence calculates is your 'reach'.
 
What's reach? Put simply, it's your followers, plus _their_ followers. One way to think about it is it's the number if people on Twitter who are potentially just one RT away. It's more useful than just counting followers; you can guarantee that count includes a lot of people who are silent, or bots.
 
With a little thought, you can use Twinfluence as a guide to picking good-quality people who will add value to your network. Having a high Twinfluence scorer follow you back will extend your reach; since their score is high, their followers are more likely to be strong Twitter users as well.
 
Once you've computed your scores, they're updated every 24 hours and @twinfluence will tweet them. A good way to get leads then is to follow @twinfluence (or, if that gets too noisy, just periodically check their profile for updates). Look for high-scoring users - preferably higher than your own - and check their profiles. If they're of the same interests as you, and are likely to follow back, that's someone definitely worth following.

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