Guest Blogging is Powerful, But Underutilized

Some of the most popular blog sites out there make good use of guest bloggers. Make no bones about it. Guest blogging is a powerful way to gain exposure. Even better, it seems everybody wins. The guest blogger gets a new captive audience of subscribers to appreciate their work. The host blog gets good content with comparatively less effort than it would take to write that content themselves. If the guest has a high profile, the host will gain some extra traffic as well. Meanwhile the readers - let's not forget about the readers please, they're the reason we're here! - get to enjoy some good-quality content they might never have stumbled upon before. If readers follow the guest blogger out of their cave to the host site, or host subscribers follow the guest back to his cave, there's benefits all round.

That said, why is it then that there aren't more guest blog spots out there? Well, it turns out there's a catch. You have to be a pretty big fish in the blogging world to either attract guests, or offer yourself to sit-in on a well-established site. I'm sure for instance sites like boingboing have to beat off guest blogger applicants with a stick. Meanwhile, the wealth of good writers who are new to blogging are unlikely to be able to market themselves for a guest blog spot. It certainly doesn't hurt for small sites to try to get big-name bloggers to guest for them, or for newcomers to try for a big break on one of those headline sites - but it doesn't seem likely to happen. In both cases, it's the sort of hard marketing work that detracts from what the new blog or writer wants to do - which is, of course, write.

Wouldn't it be nice to open up the benefits of guest blogging to the little guys? That's what this site is all about. There might just be a simple way to make it possible...

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